Extensive experience in exports and food manufacturing has made him a trusted reference for youth and entrepreneurs, With a friendly face and a collaborative spirit, he turns public appearances into practical masterclasses in management and supply chains, placing knowledge-sharing at the heart of his leadership. He is Eng. Ahmed ElSebaie, Managing Director of the Egyptian Swiss Group (pasta, milling, and tomato concentrates).
ElSebaie blends an engineer’s mindset with deep supply-chain expertise to steer an institutional transformation at Egyptian Swiss Group, owned by the El-Lawendi family—treating governance as an operating platform, not a slogan.
Eng. Ahmed ElSebaie .. 20+ Years Across Multiple Industries
Over 20 years across petrochemicals, cement & construction, home appliances, ceramics, and food/commodities, he moved from maintenance engineering and project management to procurement, logistics, and general management, drawing ever closer to the core of manufacturing and value creation.
He reinforced his track with specialized education and global credentials: Certified International Supply Chain Manager (IPSCMI); Grain Procurement Diploma (North Dakota University, USA); and an Executive Management Diploma (INSEAD).
He also serves as a Member of the Advisory Board for the Food Science & Technology Program, Faculty of Agriculture, Ain Shams University—a role that reflects his commitment to talent pipelines and industry-academia alignment.
Four years ago, Egyptian Swiss Group tasked ElSebaie with implementing a governance program separating ownership from management, Appointed Managing Director, he led a growth strategy that doubled sales and delivered an export leap to ~40 markets across a portfolio including flour, pasta, and tomato paste/concentrates.
Earlier roles include Supply Chain Director at Savola Foods, Procurement & Logistics Head at Royal Ceramics, Purchasing Manager at Electrolux/Olympic Group, and Procurement Head at ASEC Cement—a progression that underpins his “work smart” approach: rigorous specifications, waste reduction, and shorter working-capital cycles.
Chairman of Egyptian Swiss Group، Eng. Hani El-Lawendy’s trust in Ahmed ElSebaie has become a practical model to emulate, and the surge in the company’s momentum and employee performance stems from ElSebaie’s team-based leadership—attentive listening, clear accountability, and fair, results-based evaluation.
The impact was evident during Prime Minister Dr. Mostafa Madbouly’s visit to the group’s plants, where he praised tangible progress in production and manufacturing, affirming the government’s readiness to support factories that scale operations and investment.
Export-Led Strategy & Accreditation Mindset
ElSebaie reiterates the company’s commitment to global expansion and raising exports by 25% next year, executing Eng. Hani El-Lawendy’s vision, He views international accreditation not as a formality but as the culmination of a culture rooted in transparency, commitment, and responsibility.
Success abroad, he notes, “is ultimately a success for Egypt,” as Egyptian products gain competitiveness via high quality and global standards.
This performance rests on solid operating assets: a pasta plant in 10th of Ramadan City with 7,500 tons/month capacity; a tomato paste/concentrates plant with 3,500 tons/month capacity; and wheat silos with 50,000-ton storage—alongside expanding reach across West Africa, Europe, and South America and flour-export growth exceeding 150%.
The group’s story reflects initiative: from flour trading after price liberalization in 1995, to milling in 2003 (Assiut), a second mill in Borg Al-Arab (2007), vertical integration into pasta (2010), and concentrates/sauces (2013)—a sequence that made Egyptian Swiss Group a strategic Egyptian player with global competitiveness.
Near-Term Goals (2025): The plan targets $105 million in total sales by year-end, including $63 million from pasta, with pasta exports doubling (100%) after 25% sales growth in 2024.
The group also targets EGP 5+ billion in 2025 sales (≈ EGP 3 billion from pasta), while continuing production expansions and safeguarding quality.
Exports already reach 55+ countries—from the United States and South America to Africa and the Middle East—supported by U.S. FDA compliance and EGAC accreditation of its lab to ISO/IEC 17025:2017, bolstering buyer trust and international recognition.
The expansion roadmap includes three new spaghetti lines over five years (first line next year) plus a third milling line, with $20–25 million in planned capex over five years (a separate mention cites EGP 20–25 million over five years).
The operating base features three pasta lines, a sauce plant on 55,000 m² (3,500 tons/year), 50,000-ton wheat silos, and mills in 10th of Ramadan and Borg Al-Arab with up to ~1,500 tons/day flour capacity—ready to scale.
In working-capital management, the group follows a flexible inventory policy and diversified wheat sourcing via direct imports from Russia and Ukraine, balancing high financing costs while ensuring steady raw-material flows.
